Working from the comfort of your own home is an amazing feeling. You can wake up and work from your bed in your pajamas all day and be productive. A couple of months ago I thought this was the best thing ever, and honestly it’s something I prefer. Although I prefer to work from the comfort of my own bed, is it beneficial?
Is it more beneficial to work from home and not interact with potential clients or it is best to work in a public setting where you are able to network? There are several ways to market your business, we have to make sure that we are walking advertisements for our businesses. We also have to make sure we are using many marketing tactics, one of which is working outside of our office or home.
Recently a business associate of mine expressed to me how many business inquiries she gets from working in a Starbucks, Panera Bread, coffee shop, etc. The key to this is to go to a semi crowded place, with Wi-Fi, some form of advertisement on your laptop such as a logo sticker/contact information, and where your target market resides. She and I are consultants and target small businesses, entrepreneurs, and aspiring entrepreneurs. When acquiring new clients it is important to make yourself available to those in your target market. Think about where your perfect client would be, and go there.
If you are a wellness coach you can work outside of your office by attending classes at gyms, attending walk-a-thons, or any active event. There will be tons of people in those places trying who are seeking a healthier lifestyle and someone who can hold them accountable for it.
Working from home or in an office space does have its perks but don’t forget that your clients are outside of your office. Don’t become complacent with working in your office everyday. All in all, working from home or office can be beneficial but be sure to leverage it with working in public places.
It’s all about networking!