How many of you wait until something goes on sale to purchase? I’m sure a number of you answered “me” to this question because I’ve done the same. One of my favorite clothing stores has sales so often that when something is not on sale I refuse to purchase from them because I know there will be a sale the following week. I’m certain there are many frequent shoppers of this particular store that think the same way.
Pricing your products and services is one of the most important aspects of your business. The way you price your products and services will have a huge impact on the amount of profit you make. Although selling products and services al la carte is an option there is more of a benefit when you sell them as a package. There are two major benefits of packaging your services; it is a greater return on investment and longevity.